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Sensitive skin solution Home Page Additive-Free Cosmetics”, Are They Really Safe?
"Additive-free cosmetics "are they really safe?
Product safety has always been
an important prerequisite for cosmetics.
To me, it seems as if a majority of people regard the phrase "additive-free" as meaning "safe." However, are "additive-free cosmetics" really safe ? What does "additive-free" mean, anyway?
In Asia, advertisements using the phrase "additive-free cosmetics" are quite common. "Additive-free" literally means "not added", just as it implies. Thus, when manufacturers use phrases such as "fragrance-free cosmetics" or "colorant-free cosmetics," we understand what they are implying: fragrance and colorants were not added to the product.
However, as I just mentioned,
in Asia we are exposed to a large volume of cosmetic products and
advertisements that are only labeled as being "additive-free".
Companies often make ridiculous requests asking me to develop "additive-free cosmetics" for them. Every time these proposals come to me, I have to explain to them what the term really means. These cosmetic manufacturers seem to have the wrong notion that their products will give consumers an impression of being "safe" by claiming to be "additive-free", and as a result improve their sales. Some companies even purposely mislead users through their ads; an act prohibited by the PAL (pharmaceutical affairs law). It is upsetting to know that the numbers of such companies aren't diminishing at all.
Thus, when you are choosing your personal cosmetics, you should refrain from
buying products from manufacturers adopting this kind of approach to their
advertisements. This is because if they are serious in their development
of cosmetics, it's too embarrassing to advocate "additive-free" products.
For this reason, I decided to commit myself to never developing products that could possibly mislead user.
by Mr. Inoue of Aqua Elixir’s Developer